As a shopping writer, the pressure is always on to find great items to gift loved ones. I found myself scouring the internet for a gift that would improve my mom’s day-to-day life — and that wouldn’t sit unused in a drawer. Hopping around on Grommet, one of my favorite sites for finding underrated, innovative gear, I stumbled across Heat Holders socks. For my mom and I, who both deal with circulatory issues that make us lose sensation in our feet when it’s cold out, the socks seemed like a godsend, if they delivered. It felt risky to order the socks online, especially since they’re a little pricey and I’m notoriously spending-averse. Yet when they arrived, and my mom and I sunk our cold feet into their plush lining, it was clear: They are easily the coziest socks I’ve ever worn, and well worth the price. Made with long-looped cushion piling and multi-brushed thermal yarn, Heat Holders socks are supposed to be sensationally soft and warm — up to seven times warmer than your average cotton sock. The thermal socks keep us warm seemingly effortlessly, as the brand promises, and without causing sweatiness. While the crew style accomplishes the feat of keeping my mom’s feet warm indoors and outdoors — I bought her a bundle pack with three different warmth levels — my favorite feature of my ankle socks is their incredible plushness. They are so soft that my feet seem to melt into them. The ankle booties have quickly become my go-to nighttime socks — or daytime slippers for slow days at home when every part of me wants to be snug as a bug.The devil on my shoulder wants to gatekeep these, but I just can’t: If you run cold and can afford them, they’re a no-brainer.Check out the crew socks I chose for my mom — and the ankle socks I’m now clutching with white knuckles — at Target, Amazon or Heat Holders (you can grab 10% off at Heat Holders with code SAVE). Or, read on for more warm offerings from Heat Holders.