Opinions expressed by Entrepreneur contributors are their own. In my experience mentoring entrepreneurs and building Coworking Smart, I’ve noticed something consistent: Many founders love starting things, but very few enjoy managing them. It’s easy to get excited about launching a business. It’s harder to wake up every day and manage it well. Management doesn’t sound sexy. It doesn’t get you
Opinions expressed by Entrepreneur contributors are their own. Building a startup isn’t about chasing certainty — it’s about learning to thrive in the unknown. Growth, risk and opportunity collide at every turn, creating a dynamic that’s as exhilarating as it is precarious. Fragility, momentum and reinvestment aren’t just forces at play; they’re defining elements of the entrepreneurial journey. My experiences,
Opinions expressed by Entrepreneur contributors are their own. Effective search engine optimization (SEO) should result in tangible results for your business. If you feel that your rankings and traffic are stagnant or slowly slipping, it might be time to look closely at your SEO strategy. While SEO is not an instant solution, SEO campaigns should provide sustainable growth. But the
Opinions expressed by Entrepreneur contributors are their own. A saturated market presents business owners with unique challenges. It can be difficult for new businesses to break into a saturated market or for well-established businesses to increase their revenue. However, with SEO-driven content marketing strategies, you can capture more market share and add to your existing customer base. What is a
Opinions expressed by Entrepreneur contributors are their own. Expanding your franchise concept internationally is a challenging decision. It can offer tremendous growth opportunities beyond your current home market. However, doing so prematurely can put undue stress on your system as you try to replicate your U.S. operations for a culturally different demographic while also managing domestic expansion and support. Before
Opinions expressed by Entrepreneur contributors are their own. After running my own advertising and PR company for the past 22 years, I have learned that you always have to think ahead and be resourceful. Whatever worked yesterday doesn’t mean it will work today or tomorrow, especially now in our post-pandemic world. When the cost of living crisis hit, I could
Opinions expressed by Entrepreneur contributors are their own. Simon Sinek’s profound statement, “People don’t buy what you do; they buy why you do it,” is an important message for anyone who wants to make their work matter. This concept is not just about knowing your products or services; it is about identifying what motivates the organization and being able to
Opinions expressed by Entrepreneur contributors are their own. The urgency for the public sector’s digital transformation emerged during the Covid-19 outbreak when it became impossible to pay bills or visit clinics offline. Today, numerous initiatives globally are using innovative technologies to modernize public services. Georgia’s online voter registration system in the U.S. serves as a great example. It has proven
Opinions expressed by Entrepreneur contributors are their own. According to Steve Jobs, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.” It seems obvious that keeping things simple will help your business succeed. And yet, it’s surprisingly difficult to do it. If simplicity is this challenging, you need to
Opinions expressed by Entrepreneur contributors are their own. Innovation starts with identifying the outcomes customers want to achieve — which is why most companies rely on modern tools and technologies to acquire vast amounts of customer information for creating personalized customer experiences. You need your customers to share their details, including preferences, to ensure you create a seamless, engaging and
Opinions expressed by Entrepreneur contributors are their own. The pandemic made global supply chain issues a common dinner table conversation. Now, with escalating geopolitical tensions and competing manufacturing hubs in China, India and Mexico, it can be hard for businesses to understand what the best strategy is for moving goods internationally. Yet, despite the complexities affecting our global supply chains,
Opinions expressed by Entrepreneur contributors are their own. Not every business can be franchised, nor should it. As the founder and operator of an exciting, new concept, it’s hard not to envision opening a unit on every corner and becoming the next franchise millionaire. It’s a common dream. At one time, numerous concepts were claiming to be the next “McDonald’s”
Opinions expressed by Entrepreneur contributors are their own. We’ve all been there. You invest hours into crafting your brand, diligently expanding your audience, yet your revenue isn’t reflecting the time and effort you’ve put into your platform. All major brands utilize partner marketing, which is significant in growing brands and gaining revenues. Partner and affiliate marketing play a crucial role
Opinions expressed by Entrepreneur contributors are their own. Even though the marketing world has seen some significant new trends and technologies, one strategy has impressively risen in popularity in recent years: affiliate marketing. While affiliate marketing has been around for years, it has recently taken a front seat in the media as a “side hustle.” Millennials and Generation Z have
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