

What Are Banks’ And Fintechs’ Real Customer Acquisition Costs?
Customer acquisition cost getty OBSERVATIONS FROM THE FINTECH SNARK TANK Customer acquisition cost (CAC): The metric that keeps CMOs awake at night, CFOs grumbling about marketing spend, and CEOs demanding “more growth, faster!” Few metrics in the banking and fintech arena are as hard to reliably quantify as this one. Luckily, a new study from Fintel Connect, 2025 Cost Per
